You are standing on stage with your master plan to take us on a journey. We may look attentive and friendly seated before you, but we ain’t goin anywhere yet! Just like we tell our kids not to get in cars with strangers, you are a stranger to the audience. How can we experience you in a way that makes us feel comfortable?
Whoa! Let’s get comfortable with each other first.
Finding the Common Ground is an important speechwriting skill. If I am hosting a party and want to get two strangers comfortable with each other so they begin a conversation, I point out what they have in common, for example:
Clara, this is Dan. Dan is also interesting in photographing birds and just bought the same Canon camera that you are always raving about.
By highlighting these two commonalities, I create an empathy and interest for them to engage with each other further.
Sharing means caring
The same is true with speeches.What are the common denominators that you share with your audience? A starting point could be a common problem, question, opportunity, fear, belief, or a value. When you have your audience nodding “Yes, you understand me”, they are ready to come aboard.Once you have your audience on board
… throw off the bowlines, sail away from the safe harbor, catch the trade winds in your sails. Explore. Dream. Discover.
Quote from Mark Twain; Photo credit: Don Boyd / Florida Photo Archive
Tag: Speechwriting Tip: The Common Ground
Dyane Neiman is the Moving Speaker: www.moving-speaker.com. She helps business professionals at all levels, who want to enjoy speaking in public, in English. She always encourages speakers to first find the common ground with their audience and then, take them for a ride they will never forget! Get in touch at firstname.lastname@example.org
Copyright © 2015, Moving Speaker Training, All rights reserved.